A lot of marketing gurus talk about the “shame of self-promotion.” I saw something the other day that was focused on companies, giving them the opportunity to shamelessly promote their products and services. And that got me to thinking, there is no such thing as shame, self-promotion on marketing?
Most people who work with women entrepreneurs in professional services (eg, coaches, advisors, consultants, virtual assistants, etc..) And they usually have a few things going on:
1) As a woman, we seem to have a natural aversion to “Tooting your own horn,” if you will. In an effort to be modest and / or maintain a sense of who does the team / get a job / etc, We wave off compliments and praise for the work he did. Instead of staying in his own brilliance, many of us tend to shy away from the limelight, preferring to get the others. Which is all fine and dandy … Beyond that is lifting us? The point is that it has to be a middle ground that contains a good dose of self rising along with everyone else.
2) in the treatment of people and / or serve interest tend to be thoroughly modest and does not want to take credit where credit is due. It is not meant as an insult, as obviously has good intentions. But here’s the thing: if the entrepreneur does not want to stay in their own ability to help others, why your clients place their trust (and their money), in which the company’s products and services? I’m not suggesting (or defense) lie in advertising. But as they say, if you’ve got it, flaunt it, and that means if you have a history of helping people overcome certain disease, then I believe you have an obligation to let people know that in order to give them the facts so they can make educated buying decisions. Do not do it if it is very likely to keep those people who need you the most to work with you … and get help are often so desperately needs. Case in point: I have a client who has worked for several well known companies publishers, and now owns a company helping people create a better, more publishable manuscripts. I was surprised to discover that she rarely mentions his previous role as someone who pored through hundreds of manuscripts and knew exactly what publishers are looking for (and that sent the manuscript directly to the “no” pile), but she was not talking you. Although she established her knowledge and put it into a position of authority in your chosen field, she kept it close to the vest, I think, in part, to refrain from feeling like they are bragging, or as I mentioned earlier, “Tooting Your Own Horn.” When in reality, it is simply stating the facts about your knowledge and experience in order to educate people about why you are the right person to help them relieve their pain and to achieve their goals.
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