Build a marketing plan and marketing campaign is a daunting prospect for several companies. With so many ideas on how to market what makes marketing “success”, companies often end up trying too much strategy and, finally, the marketing campaign does not end.
So many voices say that some of the techniques is a “must have” voices, while opponents argue that the same techniques that are a waste of time and money. It is no wonder that companies do not know how to go for advice. Currently it is estimated that there are over 100 different marketing techniques available to businesses. But how does one choose the most suitable for your needs?
Waseem Saddique offers several points to consider:
First, it is important to understand the purpose of marketing. Set clear goals and results you can expect from your marketing strategy and marketing campaign will guide the choice of appropriate technique for you.