When the supply of PPC marketing services to the client or in-house through its operations, it is imperative that all information relating to the “before” and “after” click gathered and structured in a manner that is consistent, that tells people the story. Too many people are vulnerable to Microsoft Excel spreadsheet that contains an impressive array of numbers, but in the end mean nothing if people do not understand.
Companies that use PPC services must understand what they pay and therefore, the figures should be given “life” through the story clear what the numbers mean for the business. After all, using measurements that customers do not understand is relatively useless.
Waseem Saddique provides a template to tell your story PPC:
Educate clients on the metric
In many cases, when a new customer on board, for example, which is a new concept of PPC or had a bad experience with a previous agency, there is often a lack of understanding of what is known as a “measure of success.” Many companies believe that the “appearance “the measure of a successful PPC campaign, while others simply involve the number of clicks as a success. However, it can not be further from the truth. So it is up to the PPC gurus in the world to raise awareness about what is important metrics for producing an effective campaign strategy is clearly focused on the “before” and after the performance goals of a “click”. It is also very important to set realistic expectations with the client to build a relationship based on trust.