When the supply of PPC marketing services to the client or in-house through its operations, it is imperative that all information relating to the “before” and “after” click gathered and structured in a manner that is consistent, that tells people the story. Too many people are vulnerable to Microsoft Excel spreadsheet that contains an impressive array of numbers, but in the end mean nothing if people do not understand.
Companies that use PPC services must understand what they pay and therefore, the figures should be given “life” through the story clear what the numbers mean for the business. After all, using measurements that customers do not understand is relatively useless.
Waseem Saddique provides a template to tell your story PPC:
Educate clients on the metric
In many cases, when a new customer on board, for example, which is a new concept of PPC or had a bad experience with a previous agency, there is often a lack of understanding of what is known as a “measure of success.” Many companies believe that the “appearance “the measure of a successful PPC campaign, while others simply involve the number of clicks as a success. However, it can not be further from the truth. So it is up to the PPC gurus in the world to raise awareness about what is important metrics for producing an effective campaign strategy is clearly focused on the “before” and after the performance goals of a “click”. It is also very important to set realistic expectations with the client to build a relationship based on trust.
Using data from Google Analytics website to add the body in the process of storytelling
While PPC performance data contributes to the process of narrative figures PPC, not giving the whole story. PPC marketing ultimately has a profound impact on brand awareness and handling of organic results. For example, traffic from Web Direct can increase dramatically when focusing on non-brand keywords. However, if a campaign like this then stopped traffic routing performance often plummets. The explanation of these figures is something that needs to be done through a process of storytelling.
Use Google Adwords Dimensions
Google AdWords dimensions provide important information to tell the story of the PPC. These are the hours of day, day of the week and places that people have access to a PPC campaign for a client. Google AdWords metrics, when used in correlation with performance data, helping to generate a well-rounded “story” about the success of PPC campaigns, and perhaps more important is that PPC newbies can understand. To understand what the numbers mean, customers are able to bring your strategy to the next level.
View the history of PPC performance
There are several platforms for the presentation of comprehensive reports on the PPC and run through the synchronization of complex data from search engines and an impressive collection of reports looking at which users can gather performance metrics of their choice. With some of these platforms, objects, text, and the ability to upload images are also available, add depth to the narrative process of CSF.